| Professional legal marketers recently
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| | marketers have developed proprietary
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| discovered that lawyers were consistently
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| | Internet based tools that continue to
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| generating two types of client leads. One
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| | generate the motivated and educated
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| type of lead increased the number of
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| | prospect.
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| actual clients and got favorable results
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| | There are three basic tools that have
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| and the other type was a complete waste
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| | been identified and refined to generate
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| of time.
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| | real hot "highly targeted" prospects.
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| Question Askers
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| | THE TARGETED AD
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| This is a type of lead that is filled out
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| | This is a keyword rich advertisement that
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| by people who are window-shopping the
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| | is unlike the usual "generic" ads seen by
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| legal community with varying degrees of
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| | the client. These ads address a specific
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| interest and a vague understanding about
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| | legal problem, identified by the client,
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| what an attorney can do for them. They
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| | and generated by the keyword the client
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| may not even grasp the importance of
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| | used while searching for a solution.
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| retaining a specialist in a particular
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| | Once the problem has been identified, the
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| area of law.
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| | client is delivered to a specific
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| Educated, Motivated And Pre-Sold
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| | "landing page" with compelling
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| Prospects
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| | information designed to deliver the exact
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| This is a type of prospective client that
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| | information the client is seeking at the
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| has been carefully qualified, who has
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| | exact moment they need it.
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| received a significant amount of
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| | The Landing Page Storyline
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| information on the area of law and THEN
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| | Most law firms that attempt to generate
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| completes a "Request For Consultation"
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| | client leads on their own, publish a
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| form. These are educated and motivated
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| | simple ad that delivers the prospect to
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| clients.
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| | the firms website with either too much
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| When your firm can obtain these types of
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| | "general information" or in many cases no
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| leads, the natural result is an increased
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| | useful specific information.
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| client acquisition rate.
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| | Wrong approach!
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| Some of the more successful legal
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