Traditional Legal Lead Generation Is Dead - Discover How To Increase Requests For Consultation And Retain More Clients

Professional legal marketers recently discovered thatprospect.
lawyers were consistently generating two types ofThere are three basic tools that have been identified
client leads. One type of lead increased the numberand refined to generate real hot "highly targeted"
of actual clients and got favorable results and theprospects.
other type was a complete waste of time.THE TARGETED AD
Question AskersThis is a keyword rich advertisement that is unlike
This is a type of lead that is filled out by people whothe usual "generic" ads seen by the client. These ads
are window-shopping the legal community withaddress a specific legal problem, identified by the
varying degrees of interest and a vagueclient, and generated by the keyword the client used
understanding about what an attorney can do forwhile searching for a solution.
them. They may not even grasp the importance ofOnce the problem has been identified, the client is
retaining a specialist in a particular area of law.delivered to a specific "landing page" with compelling
Educated, Motivated And Pre-Sold Prospectsinformation designed to deliver the exact information
This is a type of prospective client that has beenthe client is seeking at the exact moment they need
carefully qualified, who has received a significantit.
amount of information on the area of law and THENThe Landing Page Storyline
completes a "Request For Consultation" form. TheseMost law firms that attempt to generate client leads
are educated and motivated clients.on their own, publish a simple ad that delivers the
When your firm can obtain these types of leads, theprospect to the firms website with either too much
natural result is an increased client acquisition rate."general information" or in many cases no useful
Some of the more successful legal marketers havespecific information.
developed proprietary Internet based tools thatWrong approach!
continue to generate the motivated and educated