| The success of the 1992 Olympic Games in Barcelona | | | | connected residential area, as opposed to renting a |
| was the catalyst for prompting a new generation of | | | | room in a hotel or hostel. |
| interest in Spain as The next big European | | | | Visitors are now, more than ever seeing apartment |
| destination. | | | | rental as a more affordable and flexible alternative to |
| Its not hard to see why: with its close proximity to | | | | hotel accommodation, listing advantages such as |
| the UK and other popular countries in Western | | | | added privacy, independance, freedom to prepare |
| Europe like France and Italy, with a good mix of new | | | | their own meals, and come and go at whatever hour |
| and improving infrastructure, a fair share of well | | | | of the day or night they please. |
| preserved ancient relics from bygone eras, not to | | | | Affordability is also a huge factor. An apartment in |
| mention a reputation for more than 300 days of | | | | Barcelona shared amongst a family or group of four |
| sunshine a year, Spain has something to offer every | | | | people, for example, can cut the nightly cost of |
| kind of tourist. | | | | accomodation in half, compared to local hotel prices. |
| Since the games, and especially during the past five | | | | This has brought excellent stability to the apartment |
| years, the country has continued to enjoy a rapid | | | | rental business, and in turn, the opportunity for |
| growth in tourist numbers, strengthening its public | | | | aggressive expansion. |
| profile as a leading European destination for travellers | | | | Gaizka Pujana, owner of a sucessful holiday |
| from all over the world. | | | | apartment rental business in Spain started out small in |
| According to the report The Balance of Tourism in | | | | Barcelona with just one apartment in 2003. Since |
| Spain, published by The Spanish Ministry of Industry, | | | | then, he has aquired a portfolio of fifteen apartments |
| Tourism and Commerce, Spain was host to almost | | | | in Barcelona and has recently expanded into Madrid, |
| 350 million visitors in 2006, an increase of 5% from | | | | Seville and the Costa Del Sol. Pujana attributes his |
| the last year's statistics, and comfortably placing the | | | | success to steady and growing business. |
| country as the second top destination for | | | | He says Spain is a beautiful country. The people are |
| international travellers within Europe, second only to | | | | friendly, the culture is rich and the sun is shining. Its |
| France. | | | | not hard to see why this country is heading towards |
| Of course, an increase in tourist numbers spells an | | | | the number one tourist destination in Europe. |
| increase in tourist dollars spent, offering Spanish | | | | Along with small business success, further |
| businesses in the tourism industry a fantastic growth | | | | opportunities and challenges arise for local and |
| opportunity that looks set to continue in years to | | | | regional authorities, who bear the responsibility of |
| come. | | | | expanding and maintaining the infrastructure |
| As well as a general growth in tourist numbers, the | | | | necessary to receive so many visitors. |
| industry has also noticed a shift in accommodation | | | | But the numbers say it all, and visitors keep coming |
| preferences. It seems that today's tourists are | | | | back year after year, to enjoy a taste of the |
| becoming more interested in renting a private | | | | Spanish sun and lifestyle. |
| apartment, away from other tourists and in a well | | | | |