| Don't turn your search for the perfect
| |
| | serious flaw. To be eligible to vote on
|
| name or tag line into a popularity
| |
| | the best slogan, you had to be a New
|
| contest! Two instances of this have
| |
| | Jersey resident. While residents do have
|
| crossed my path recently.
| |
| | the greatest stake in improving the
|
| First, someone I know asked people to
| |
| | reputation of their state, they by
|
| vote on the best title for a forthcoming
| |
| | definition don't belong to the target
|
| book. That's unwise, because what people
| |
| | market of the tourism slogan. To
|
| say they like in a book title:
| |
| | understand what would appeal most to
|
| * Doesn't necessarily distinguish the
| |
| | non-New Jerseyans, don't look to New
|
| book from others
| |
| | Jerseyans en masse. Many will be clueless
|
| * Isn't necessarily clear, spellable and
| |
| | about this and get it upside-down.
|
| free of negative connotations
| |
| | Outsiders are the ones who need to
|
| * Doesn't mean those who are the best
| |
| | understand the slogan and respond.
|
| audience for the book will "get it"
| |
| | I'll never forget an ad for a Great
|
| * Isn't always easy to remember and
| |
| | Plains software company that obviously
|
| repeat
| |
| | assumed that a photo of a
|
| * May not perform well in search engines
| |
| | flat-to-the-horizon landscape without
|
| Second, according to The New York Times,
| |
| | trees was an appealing image. For me, a
|
| the state of New Jersey put its
| |
| | die-hard New Englander accustomed to
|
| prospective new tourism slogan to a vote.
| |
| | heavily wooded hills, this picture had
|
| The winning entry, "New Jersey: Come See
| |
| | the opposite effect - it filled me with
|
| for Yourself" received just a few more
| |
| | horror.
|
| votes than "New Jersey: The Best Kept
| |
| | Of course, someone who lives in New
|
| Secret."
| |
| | Jersey or North Dakota may be perfectly
|
| Both the winning and the runner-up New
| |
| | capable of portraying their region
|
| Jersey slogans flunk an elementary test
| |
| | appealingly to outsiders. Instead of
|
| for the effectiveness of a tag line or
| |
| | asking any group to vote on a winning
|
| slogan: It should distinguish the
| |
| | name or tag line, set up your contest so
|
| company, or in this case the state, from
| |
| | that people can submit suggestions. Then
|
| most or all others. Try this out yourself
| |
| | have either one person or a committee
|
| by plugging in names of other states
| |
| | cull the entries according to a list of
|
| besides New Jersey - most of the time,
| |
| | criteria drawn up beforehand.
|
| the slogan becomes no more and no less
| |
| | By selecting and judging rather than mass
|
| applicable. This means the slogan cannot
| |
| | voting, you're most likely to end up with
|
| make a strong case for the Garden State.
| |
| | a name or slogan that wins over your
|
| More bluntly, it's mainly hot air.
| |
| | audience.
|
| The New Jersey contest had another
| |
| |
|
