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In-Vehicle Cell Phone Use - Assessing Accident Risk

Mobile phone use in motor vehicles has research for, and by, the National
increased at a remarkable rate over the Highway Traffic Safety Administration (
past 15 years. Yet it is undeniable that we should at least consider their policy
utilizing a cell phone while driving can on using cell phones while driving that
affect driver performance as it relates states "The primary responsibility of the
to the overall safe operation of a driver is to operate a motor vehicle
vehicle. There are a number of things to safely. The task of driving requires full
consider in deciding whether the trade attention and focus. Cell phone use can
off in convenience is worth the potential distract drivers from this task, risking
risks associated with the distraction harm to themselves and others. Therefore,
created by a cell phone. Given the fact the safest course of action is to refrain
that the individual driver (and/or from using a cell phone while
business owner) ultimately pays for the driving."Source: Cellular
resulting consequences associated with an Telecommunications & Internet Association
auto or truck accident (financial, (CTIA)According to the CTIA, there are
emotional and physical lose); it is currently more than 218 million
prudent to seek out relevant and reliable subscribed cell phone users as of August
information in making a decision. In 2006 (compared to some 4.3 million in
doing so, consider the source, as well as 1990). Based on the extraordinary growth
the possible motivation behind the of cellular phone industry and the CTIA's
information provider.Source: US advisory role, it may be of value to
LegislationIn the United States, there think about their point of view on this
are currently no federal laws prohibiting topic. In doing so, you might consider a
driving while using a cell phone. In an document found on the CTIA's web site,
earnest attempt to find a solution, some entitled "SafeDrivingTalkingPoints2"
states (New Jersey, New York, the (created June 6, 2006) that states "But
District of Columbia, Connecticut and for some reason, legislative efforts to
pending in California) have passed laws prevent driver distractions have been
barring hand-held cell phone use while narrowly focused on wireless phone use.
driving. Typical fines range from $50 to According to government statistics and
$100 for drivers caught using a hand-held respected research studies, this approach
device. While these lawmakers have the is well off point." Consider that, there
public's best interest at heart by are more than 220 million vehicles on the
levying fines, not all entities weighing road and a similar number of cell phones
in on this subject are likely to have the subscribers. Based on the amount of time
same incentive.Source: Manufacturer customers might potentially spend using
ResearchAs the result of an independent their cell phones in vehicles, we would
study (found on their web site in the hope to find the CTIA an objective
form of a press release), Plantronics, a source. Given the magnitude of the
manufacturer of headsets states, "71% of revenue at stake, is a greater degree of
drivers steer more accurately when using scrutiny in order here? Would the CTIA
a headset with a mobile phone". They hold a different position if they were
point out that the study was to discover liable, in part, for distracted vehicle
if a person using a mobile phone improves accidents?Source: Leading Universities &
driving if he or she uses a headset. Independent ResearchersWhile there are a
Stephen Wilcox, Ph.D., Principal of number of valuable studies on this
Design Science (independent research subject, the following are extensive
firm) states, "Driving with both hands on research projects provided by highly
the wheel is the safest option for accredited organizations:1) Virginia Tech
motorists who use mobile phones, and Transportation Institute researchers and
headsets are tools to enable that the National Highway Traffic Safety
improvement." Considering the source, is Administration (NHTSA) tracked 100 cars
this statement characteristic of and their drivers for a year; they
scientific research? Is it objective and discovered that talking on cell phones
free of marketing bias? Could it confuse caused more crashes, near-crashes and
individuals into thinking that cell other incidents than other distractions
phones are safe as long as you are (100-Car Naturalistic Driving Study,
hands-free? Additionally, found toward April 2006).2) University of Utah
the end of the press release, is a researchers determined that motorists on
comment by a senior director of product the blood-alcohol threshold of being
marketing. Beth Johnson states, "It's legally drunk were able to drive better
important to keep in mind that our study than sober cell phone using drivers. A
is not intended to address the issue of key researcher and author in this field,
whether or not it is safe to talk on a Psychology Professor David Strayer notes,
mobile phone while driving, but rather "Just like you put yourself and other
what type of technology is safest for people at risk when you drive drunk, you
drivers to use while talking on their put yourself and others at risk when you
mobile phones". They also state their use a cell phone and drive. The level of
intent is to "educate drivers on options impairment is very similar." Also,
for using mobile phones comfortably and consider they found motorists to be more
responsibly while driving". Given that accident-prone and slower to react when
the goal is safety education, is this talking on cellular telephones. It did
research responsibly comprehensive to not matter if it was hands-free either
consider it a relevant and reliable because of "inattention blindness", a
source?Surely, as you go about your own syndrome that makes a driver less able to
assessment the idea of freeing up both process visual information.3) The George
hands to control the steering wheel is a Institute for International Health
logical consideration. If a driver (University of Sydney, Australia),
focuses exclusively on driving the Insurance Institute for Highway Safety
vehicle, then two hands on the wheel is (Arlington, Virginia) and Injury Research
better than one. Unfortunately, this Centre, University of Western Australia
seemingly sensible approach can lead to a (Crawley Australia) jointly presented
false sense of driver security (possibly research entitled "Role of mobile phones
increasing crash risk) as noted in in motor vehicle crashes resulting in
various reports ( by the Crash hospital attendance: a case-crossover
Investigation Team at Virginia study". The research consisted of 456
Commonwealth University Center for Public drivers aged 17 years who owned or used
Safety. Their findings illustrated that mobile phones and had been involved in
the cognitive resources required to carry road crashes requiring hospital
on a phone conversation are equivalent to attendance between April 2002 and July
those necessary to drive. This is an 2004. They concluded that a driver who
important concern given VCU's history of uses a mobile phone (up to 10 minutes
transportation safety research, as well prior to a crash) has a four times higher
as other studies concluding this behavior likelihood of crashing and an increased
(carrying on a phone conversation while likelihood of a crash resulting in
driving), reduces both driver reaction injury. Using a hands-free phone is not
time and driver attentiveness, especially any safer.Eliminate the Risk & Keep the
as they relate to braking.Unlike a BenefitsIf you are the head of a
computer, humans have a limited capacity household, a guardian or the parent of a
to process simultaneous information. If less experienced driver, your decision to
the software on your computer seems to allow any in-vehicle cell phone use
slow down, you might consider increasing carries a major emotional and financial
the memory or processor speed to risk. If you are a fleet manager or you
compensate for delays resulting from an employ individuals that conduct
overload in computing capacity. We as work-related conversations while driving,
humans have a similar limitation when it the risk of liability for distracted
comes to processing too much information, accidents could fall on you. Strongly
but unlike computers, our resources are consider the legal ramifications for the
somewhat fixed. Given the inherent delays careless operation of an employee-owned
in our own thought response time when or company-supplied vehicle before
faced with increased load factors, is it deciding to ignore the inherent danger
practical or safe to hold a cell phone created by a major cognitive distraction
conversation while driving a motor such as a cell phone.Obviously, there are
vehicle?Source: Government Transportation no easy or certain solutions without
Safety ResearchThe US government employs sacrifice of convenience. Remember that
many of the top transportation safety the benefit of having a cell phone
experts and funds a major portion of the (emergency use and times when you are not
world's accident prevention research. operating a vehicle) is not lost just
Given the effects traffic accidents and because it remains off while driving. If
related congestion have on US you consider the facts presented by
productivity, accident reduction is a top relevant and reliable sources, it really
priority. Considering that distracted is not a matter of a trade off after all,
driving accounted for at least 6.4 but an opportunity to prevent an accident
percent of crash fatalities in 2004 (U.S. or possibly a fatality. In the mean time,
Department of Transportation), many until it is proven otherwise, think about
researchers are looking closely at the instigating a life saving strategy NOW
distinguishing distraction caused by cell for the safe use of cell phones - limit
phone use in vehicles. Furthermore, of yourself, loved ones and employees to use
the many potential distractions in a (personal and business) only when the
vehicle, cell phones are considered vehicle is in park!Gary S. Rothstein is
equally or more dangerous than the other the President of Mobile Awareness, a
known distractions such as eating, company which designs and markets vehicle
reading a map or grooming while operating safety products.
a motor vehicle. In light of the ongoing




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